Estate agents can win more instructions by proactively shielding sellers from the devastation of fall-throughs, especially when a buyer pulled out last minute after exchange, collapsing chains and erasing months of effort. These 8 tips integrate ClozeSure’s 100% price guarantee with practical strategies to ensure completions, defend fees, and build seller loyalty.
ClozeSure provides the backbone: for a 0.06% fee (paid only on completion), it acts as safety buyer if private buyers default post-10% deposit exchange. Agents register free, pitch effortlessly, and earn referral commissions. Layer on these tactics to transform risks into your strongest selling point.
Tip 1: Pitch ClozeSure During Every Valuation
Lead with certainty: “My ClozeSure guarantee ensures you get 100% of your sale price if chains break—for just 0.06% on completion.” This objection-buster shines in probate or relocation sales, converting hesitant sellers into signed instructions faster than standard pitches.
Explain eligibility simply: private individual buyers with 10%+ deposit qualify. Post-Notice to Complete failure, ClozeSure pays 90% cash same-day, forfeits their deposit—full price secured. Jonathan Rolande praises its value: “The promise of certainty would be worth far more than the few hundred pounds.”
Tip 2: Vet Buyers Thoroughly Before Offers Solidify
Don’t wait for heads of terms. Demand upfront: 10% deposit proof, mortgage offer in principle, and chain position details. Prioritize private individuals—ClozeSure’s sweet spot—over companies or investors who fall outside eligibility.
Create a buyer scorecard: green for funded chains under 3 links, amber for longer chains, red for cash-heavy unknowns. Share with sellers: “This buyer scores green—paired with ClozeSure, your sale is bulletproof.” Early vetting filters 40% of risks, prevents buyer pulled out last minute shocks, and positions you as the thorough pro who wins more instructions.
Tip 3: Market Listings as ClozeSure-Protected
Add bold badges: “100% Sale Price Guaranteed – ClozeSure Secured” on Rightmove, Zoopla, and OnTheMarket. Serious buyers target low-risk properties amid affordability pressures, driving 20% more viewings and offers.
A/B test badge designs in GA4, pairing with testimonials: “No fall-through fears—sold seamlessly.” This visual differentiation packs your diary with qualified traffic.
Tip 4: Activate ClozeSure Protection at Exchange
Post-offer, make it standard: “Add ClozeSure now for total security—activate at exchange.” Register as promoter for free tools, refer sellers via one form. If defaults hit, ClozeSure resolves within 10 days: 90% cash immediately, deposit completes payment.
Your fees deduct seamlessly; re-instruction ensures you’re paid even if they buy. This locks out 90% of post-exchange drama.
Tip 5: Send Automated Weekly Chain Updates
Template emails: “Update: Buyer searches progressing. ClozeSure safety net active—full price assured.” Include timelines, risks, and action items. Early alerts like “Chain wobble detected” prompt swift chases.
Sellers stay calm, forward your updates as endorsements—free referrals flow while you focus on new valuations.
Tip 6: Partner with Conveyancers for Rapid Response
Build a ClozeSure-vetted solicitor panel for lightning Notices to Complete. Co-market: “Our partners specialize in chain-proof handoffs.” In multi-party scenarios, they trigger protection within 48 hours, halting ripples before downstream chaos.
Mutual referrals compound: they send sellers your way, you route legals to them.
Tip 7: Visualize Wins with Looker Studio Dashboards
Create seller-facing charts: “ClozeSure sales complete 30% faster—saving £2,500 in mortgage/council tax holds.” Overlay local data like probate surges. Present during valuations: “These numbers guarantee your outcome.”
GA4 integration tracks “protected inquiry” conversions, proving ROI beyond promises.
Tip 8: Turn Testimonials into Referral Engines
Post-completion, capture quotes: “ClozeSure + JDG Lancaster = stress-free chain.” Blast via newsletters, PPC (“Fall-Through Proof”), and social carousels. Offer “Refer a Seller for ClozeSure Protection” rewards.
One rescued deal sparks 3 referrals; scale this for exponential instruction growth.
Quick-Start Roadmap for Immediate Impact
Day 1: Update valuation script with ClozeSure pitch. Week 1: Register, badge 10 listings, set email automation. Month 1: Dashboard live, conveyancer calls scheduled. Measure: fall-throughs drop to near-zero, instructions rise 20%.
Fall-throughs drain £270m yearly industry-wide—ClozeSure neutralizes your exposure. In 2026’s steady market, agents wielding these tips don’t just protect sales; they dominate pipelines and loyalty.